Industries

Marketing and Sales Technology Consulting for Staffing Agencies

Like most businesses, staffing agencies face stiff competition during challenging economic times. In order to expand business they must depend on digital marketing campaigns to generate leads and attract new job listings.

Marketing technology helps staffing companies reach more prospective clients, increases brand value, in order to compete for more-profitable new business.

Whether you use a marketing automation solution designed specifically for staffing, or use one of the leading solutions like HubSpot, Marketo, or Pardot, Apeak Solutions can help you optimize your investment and deliver effective lead generation campaigns.

But unlike many marketing agencies, Apeak can also support your Sales Automation and Recruitment Marketing solutions to provide a 360° solution.

Marketing Services

Strategic Marketing

According to a recent survey by Bullhorn, 61% of staffing agencies do not have a strategic marketing leader. Apeak Solutions can develop and implement custom-designed marketing programs to meet your agency’s unique needs. Our consulting process includes discovery, competitive and market analysis, gap analysis, goal setting, buyer personas, and a detailed action plan geared toward achieving specific KPIs.

Inbound marketing

Attracting leads to your corporate website using inbound marketing strategies is a proven way to generate cost-effective leads for new business. Content marketing tactics including blogging, social media, and digital advertising drive visitors to yoru website where you can collect their contact information. Apeak Solutions is a HubSpot Platinum Partner and an expert in implementing successful inbound marketing programs. Our internal experts will guide you in finding the right keywords, improve website SEO, and create effective forms and landing pages.

Email marketing

Once you’ve collected new leads, you need to communicate with them through automated email marketing campaigns. Apeak Solutions will work with your marketing team to create personalized and targeted email campaigns to your prospective hiring managers that will demonstrate why your staffing agency is their best choice to provide the skilled employees they need to grow their business.

Digital Marketing

In order to stand out from the crowd, your staffing business needs to build a recognizable brand. Social advertising through LinkedIn, Twitter, and Facebook provides one way to create more buzz for your services. You can also increase your chances of connecting with the right hiring manager by automating your social media presence in a way that generates conversations with qualified buyers.

Marketing Technology Support

Apeak Solutions can help you get the most out of your existing marketing technology investment. Whether you need help managing your existing tools or assistance buying a new solution, we can help you all the way from RFP to onboarding. If you already have a marketing automation solution, but want to change, Apeak can provide a gap analysis and help you choose the best SaaS product for your needs. Martech services include:

Portal and platform assessments

• Custom object development
• Manage onboarding, training, and integrations
• Workflows and sequences
• Email template design, content writing, and optimization
• Marketing analytics and reporting

Website design and development
• Hubspot CMS
• WordPress
• eCommerce (Shopify, WooCommerce, etc.)
• Migrations between platforms
• Content development
• SEO

Sales Services

Staffing agencies rely heavily on their sales development teams to generate new business. During challenging economic times, obtaining conversations with hiring managers can be challenging, if not downright impossible. Lack of success for your sales team can lead to frustration and burn-out. Making more dials isn’t always the best solution.

Apeak Solutions has over 25 years of experience building and managing staffing agency sales teams. Our staffing experts can work with your management team to devise new solutions and strategies to close more deals.

Our consultants can help develop new sales strategies, create comprehensive playbooks, design sales automation and prospecting solutions, and provide new tools for outbound dialing, social selling, presentations, and generating proposals and quotes.

Featured Product - HubSpot Sales Pro

Keep your sales team working by automating the tedious functions that keep them off the phone. HubSpot Sales Pro comes with a free, built-in CRM to track contacts, companies, deals, and activities. Email sequencing saves sales pros time by building templated email campaigns that they can customize. Keep track of products, quotes, and opportunities from one easy-to-use portal. For enterprise users, track multiple business units and accounts, create custom objects like contracts and listings. Target key accounts through account-based marketing features.

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Sales automation

• Automate dialing, email, and social media outreach
• Improve sales productivity with centralized CRM
• Improve sales reporting and analytics
• Accelerate the sales process with AI-based automation

Proposals and Quotes

• Reduce time to create proposals and quotes
• Create centralized product catalogs
• Track proposals to revenue

Recruitment Outreach

Recruiting qualified new candidates is the key to every staffing agency’s growth. However, identifying and communicating with candidates on an ongoing basis can be a challenge using standard applicant tracking solutions. By automating the applicant communications process, recruiters and human resource leaders can accelerate the hiring process while maintaining a consistent stream of communications with key candidates. Apeak Solutions can design the best solution for your agency using a combination of social outreach, marketing automation, and sales sequencing tools.

Apeak Solutions has over 25 years of experience building and managing staffing agency sales teams. Our staffing experts can work with your management team to devise new solutions and strategies to close more deals.

Our consultants can help develop new sales strategies, create comprehensive playbooks, design sales automation and prospecting solutions, and provide new tools for outbound dialing, social selling, presentations, and generating proposals and quotes.