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Top 3 Can’t-Miss MarTech Trends for 2020

The new decade could be considered a digital playground for savvy marketers because the possibilities to reach new audiences and enhance engagement are nearly limitless. From advanced data science techniques to controversial techniques such as geofencing your competition to gain access to new audience insights, 2020 is shaping up into an exciting time to be a marketer. Platforms for mobile…

Are You Ready To Incorporate Advanced Technology In Your Marketing?

Marketing often grows organically within an organization, often starting out as part of the customer service or sales team and eventually growing to several people that have some level of knowledge. Once your business grows to the point of needing a marketing strategist, it’s not surprising to find that the individuals within your team may not have all of the…

6 Ways to Leverage Omnichannel Marketing for Your Business

One of the biggest challenges for brands is ensuring that each prospect or customer receives a consistent and coherent message regardless of their channel. It’s not unusual to have different teams working on email messaging, print ads, social media, website advertising and even in-store promotions, making it all-too-easy for the messaging to become fractured and inconsistent. Smart marketers are looking…

Best Practices For Creating Your First Customer Journey

“We do a lot of one-night stands in lead generation and not enough long-term relationships.” – Michael King The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine our audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms. Simply bringing a prospect to your…

4 KPIs Marketers Simply Must Track In 2020

Are you staggering under the weight of too many measurements and too little time? Trying to optimize each campaign to the nth degree, only to find that you are falling behind on critical tactics due to lack of time? Data-driven marketers can drive themselves into a frenzy attempting to track anything and everything that goes into their marketing plans, but…

3 Ways to Grow Your Revenue Through Marketing Automation

Today’s businesses are not willing to wait around for a company to reach out with the information that they need to make a decision, they’re going to go looking for it! This is great news for marketers because it means that once you’ve defined the right marketing tactics and optimized your website and SEO content, you can conceivably gain a…

Getting the Full Value from Your MarTech Stack

One of the major complaints from business leaders is around the cost of investing in a marketing technology stack — and the lack of utilization of these expensive tools. MarTech is often defined as a series of software solutions that allow organizations to communicate actively and effectively with specific audiences, driving sales and automating many everyday marketing tasks. The marketing technology landscape is…

Apeak Solutions – United Methodist Church Case Study

How does a global ministry stay in touch with its membership? See how Apeak Solutions helped the United Methodist Church send out communications to their over 12 million members worldwide.